According to figures from the Association of Convenience Stores (ACS), which polled independent retailers in 2022, 80% already have a voluntary policy restricting the sale of energy drinks to young people.
However, if a nationwide ban were introduced, and assuming 20,000 stores each sold five drinks a day to under-16s at 50p each, the potential financial impact on independent convenience stores could be around £50,000 a day in lost sales.
What products would be affected by the high-caffeine energy drinks ban for under 16s?
The proposed ban would make it illegal to sell drinks containing more than 150mg of caffeine per litre to anyone under 16 across all retail channels, including online, restaurants, cafés, and vending machines.
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Average caffeine levels include a can of cola with 40mg, a single can of Red Bull (250ml) containing 80mg caffeine, and Prime Energy (330ml) which contains 140mg caffeine. The plans would not affect lower-caffeine soft drinks, nor tea and coffee.
According to the government, around 100,000 children consume at least one high-caffeine energy drink every day, amid growing evidence linking their consumption to harmful effects on children. These effects include disrupted sleep, increased anxiety and poor concentration.
It also highlighted research showing that up to one third of children aged 13 to 16, and nearly a quarter of those aged 11 to 12, consume one or more of these drinks each week.
While many major retailers already voluntarily restrict sales, the government said research suggests some smaller convenience stores continue selling to children, indicating the need for a consistent approach.
The 12-week consultation will gather evidence from health experts, education leaders, retailers, manufacturers, local enforcement authorities and the public.
