Double win for Parfetts at FWD Gold Medals

Photo: FWD

Parfetts was one of the big winners at this year’s FWD Gold Medals, with the company picking up the award for best retail wholesaler, and HR and training manager Holly Pennington was the recipient of the prestigious emerging talent gong.

Almost 1,000 guests attended the event in London where 25 awards were split between suppliers and wholesalers. The winners were as follows:

2024 wholesale winners:

Diversity in Wholesale: Creed Foodservice

Best Use of Data & Insight: Henderson Foodservice

Sustainable Wholesaler: Sysco GB

Telesales Star: Gail Davidson, Henderson Foodservice

Star Driver: Kevin Peacock, JJ Foodservice

Wholesale Manager: Patrick Nayler, Creed Foodservice

Customer development: Kane Pearce, JJ Foodservice

Wholesale star: Amanda Casey, JW Filshill

Emerging talent: Holly Pennington, Parfetts

Best wholesaler with turnover up to £50m: Dunsters Farm

On trade wholesaler: Small Beer

Best foodservice wholesaler: Adams Foodservice

Best retail wholesaler: Parfetts


2024 supplier winners:

Best Use of Data & Insight: Coca-Cola Euro-Pacific Partners

Best Service Provider: Lumina Intelligence

Service to Wholesale: Coca-Cola Euro-Pacific Partners

Best New Retail Product: Red Bull Juneberry 250ml

Best New Foodservice Product: Bisto Southern Fried Gravy, Premier Foods

Best Marketing/Promotional Activity: Coca-Cola Euro-Pacific Partners

Sustainable Supplier: Budweiser Brewing Group UK and Ireland

Emerging Talent: Issy Blatherwick, Budweiser Brewing Group

Licensed Brand: Peroni Nastro Azzurro, Asahi UK

Foodservice Brand: Bisto, Premier Brands

Grocery Brand: Lucozade, Suntory Beverage & Food

Diversity in Wholesale: Heineken UK


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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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