Dhamecha is turning its focus to AI and data to understand its customer’s buying habits and looking for categories where there are opportunities that are being missed.
Speaking at the Destination 2027 event on 3 February, the cash and carry operator’s director, Anand Dhamecha, told attendees that it allows the wholesaler to have much more meaningful conversations with suppliers. We can say: ‘Here is what is not selling, and why it matters,” he said.
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He claimed that the approach would also be used to improve promotions certain retailers receive. He said: “We’re also using this insight to deliver targeted promotions through our app. Rather than increasing the number of blanket promotions that hit everyone and resonate with no one, we can work with suppliers to target specific retailers with relevant offers based on their buying behaviour.”
Meanwhile, its cash and carry customer service is also being improved: “Head office in our view is a support function. Our depots is where the real work happens. So we’ve been asking ourselves a simple question. What can we do to make the life easier for the people on the ground?
“One of our initiatives has been developing a tool kit for our general managers, helping them to manage tasks and freeing their time to focus on what really matters – the customer.
