Country Range upgrades TWC data platform

Martin Ward, commercial director of the Country Range Group

The Country Range group recently upgraded its CRG Insight Service, with the TWC platform now providing enhanced functionality and the addition of new reporting tools.

Earlier in the year, Country Range recommitted to its partnership with TWC for a further three years. As the SmartView data platform is rolled out to members and suppliers, the system has been upgraded to unlock further features and functionality.

Martin Ward, commercial director of the Country Range Group, said:  “We are delighted with the new features provided by the CRG Insight Service from TWC. The upgrade gives the Central Office team, our members and our suppliers even more tools in our armoury to ensure the decisions we take are data led. In just a few clicks we can view a complete category review, saving the team a significant amount of time.”

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Tanya Pepin, managing director of TWC added: “We have worked closely with the team at CRG to ensure that the upgraded system meets their needs. As a business we are committed to a development roadmap for our technology to ensure that it continues to evolve with our clients’ requirements, in line with our values of customer-centricity and ambition.”

“Satisfaction with our tools is a key measure of TWC’s success and as such we were delighted that in a recent survey amongst suppliers using TWC’s platforms, we were rated 9 out of 10 for ease of use and 9.3 out of 10 for speed and quality of response. Our clients were highly likely to recommend us, with an NPS score of 46, which equates to a ‘great’ score.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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