Country Range extends data partnership with TWC

Martin Ward

The Country Range Group has renewed its contract with TWC’ s SmartView platform for a further three years as part of a long-term digital strategy for the business and its members.

The buying group was the first of its kind to invest in an insight partner four years ago and data now underpins all key processes within Country Range’s operations including compliance, forecasting and analysing business performance.

Access is now also being rolled out to members so that they can take a forensic approach to local opportunities highlighted in the reporting.

Read more: Turner Price named Country Range Group member of the year at awards

Martin Ward, commercial director at Country Range Group, said: “As a business we have seen the benefits of the TWC SmartView platform.  It gives us a deep understanding of our customers and ensures we make decisions based on intelligence. The TWC system is easy to use which is imperative if we want the whole business to get behind data. Furthermore, TWC cleanses the data and makes sense of it for us, so we can rely on the reporting, without having to dedicate huge amounts of time to it.”

Managing director of TWC Tanya Pepin, added: “It has been fantastic to witness the progress of CRG’s data journey through our partnership over the last four years and we are delighted that they want to continue and strengthen their relationship with TWC. This very much aligns to our mission of being a data partner rather than a data broker, supporting our clients as they develop a data-led strategy.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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