Country Range exhibition brings in £2m in orders for suppliers

The Country Range Group (CRG)’s annual exhibition in Telford managed to raise more than £2m in orders for visiting suppliers from the buying groups 12 wholesale members.

The 100+ suppliers showcased their products to the delegates in attendance and following the exhibition, a special conference session took place with Martin Ward, commercial director, and Emma Holden, head of marketing, delivering presentations that shared the Group’s strategy and key focus areas – scale, data, sustainability and the Country Range brand. The conference was rounded off by guest speaker England rugby legend Phil Vickery.

The event was also the opportunity for the CRG member wholesalers to come together to celebrate the Group’s 30th anniversary year with a host of activities taking place throughout the day.

Ward said:  “It’s been a very difficult few years for the foodservice industry and events like these are vital in helping our suppliers showcase their varied, unique and wonderful products to our members. After missing a few years of our annual exhibition due to Covid restrictions, it was fantastic to be back in Telford and see so many friendly faces come together for the day. A huge amount of money in orders was raised for our visiting suppliers, which made it all the more worthwhile, and the special gala dinner and masquerade themed ball in the evening were the perfect setting to celebrate our 30thanniversary.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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