Steve Moore has been appointed as Parfetts new head of retail. He will be responsible for overseeing the next phase of the wholesaler’s expansion of its symbol group.
Moore comes to Parfetts from Costcutter, where he worked as regional business director in charge of sales and recruitment. In the North and Midlands, he will oversee a team of 25 business development managers.
Read more: Downing joins Parfetts from Costcutter
Commenting on his new position, Moore said: “I’ve admired Parfetts focus on the customer and seen the growth it has driven. I’m pleased to be joining the team and look forward to working with our retailers to help them develop their businesses.”
Parfetts has undergone a variety of board-level changes this year, including the appointment of Guy Swindell and Noel Robinson as joint managing directors (designate) from 1 June, taking up their full roles on 1 January 2022.
Swindell, said: “Steve brings a wealth of experience to the role, and he will add significant value to our continued development and the operations of our retailers.”