Coral Rose to become FWD chairman

Country Range managing director Coral Rose has been named the new chairman of the FWD, taking over from Bidfood’s Andrew Selley at the start of next year.

Announced at the 2019 FWD Gold Medals in London, Rose brought her buying group into the association when she took over in 2014 and has been a prominent voice within the FWD as a member of its council ever since.

The foodservice chief will now chair four council meetings a year, and it will also be her job to guide the FWD in representing and promoting its members.

“I’ve worked in foodservice distribution all my career and I love it,” Rose says. “It’s about food and people – how could you not enjoy that? There are tremendous opportunities and rewards in an industry where an individual can really make a difference.

“But when you talk to people outside work, they really have no idea what wholesale is. It’s very hard to offer ourselves as a destination career if we’re not visible and I’d like to see FWD leading the way on changing how what we do is perceived in the wider world,” she added.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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