Co‑op Wholesale is expanding its own‑brand ‘Served’ range offer across certain categories in what it is claims offers retailers an advantage in the “dinner for tonight” mission.
This expansion of the dine in own brand range follows demand for greater choice, and improved margins, with the “dinner for tonight” mission worth over £18bn in convenience.
Its food-to-go range has also been upgraded as well as its Co-op own brand range by 100 SKUs, spanning bakery SKUS, a wider selection of meats, core canned goods and other everyday essentials.
Read more: Co-op Wholesale appoints Swadling customer director
“Shoppers want inspiration, speed and quality without compromise, and independents are uniquely placed to deliver that. The opportunity is to think beyond single products and build shopper loyalty by solving the daily dinner dilemma and food on the go, with ease and excitement.” Said Martin Swadling, Customer Director at C-op Wholesale.
“Independent retailers deserve access to the quality and innovative products that drive growth and with the trusted quality and responsible sourcing credentials of Co‑op own brand behind us, by partnering with Co-op Wholesale, independents have a real opportunity to win in these missions by making everyday decisions easier for their shoppers.”
