Former Booker director Martin Swadling has joined Co-op Wholesale as its new customer director.
In his new role, Swadling will oversee Co-op Wholesale’s logistics and warehouse operation to ensure the firm meets the needs of its customers.
Prior to joining Co-op Wholesale, the industry veteran held the role of customer director at Booker, topping a nearly three decade-long career at the wholesaler. During his time at Booker, he also held roles of director of Premier, Londis brand director and retail support director.
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Commenting on his new role, Swadling said: “The transformative journey Co-op Wholesale has been on in recent times has been clear for all to see across the industry. [I will be] helping to build on its operational strengths and develop a delivery network that’s truly fit for the future.”
Katie Secretan, managing director of Co-op Wholesale, added: “Martin brings extensive industry knowledge and a proven track record in building strong customer propositions and leading complex operations. His leadership will be instrumental as we continue to strengthen our supply chain, enhance service for partners, and deliver on our growth ambitions.”
