FrieslandCampina is bringing chocolate drink Chocomel to the UK market, with the dairy giant making the Netherlands consumer favourite available to the wholesale channel.
The move comes just one month after the company’s new managing director, Will Jones, announced his ambitions for the organisation and hinted at new launches within the UK.
Kate Allison, marketing manager for FrieslandCampina, said: “For more than 80 years, Chocomel has been a firm favourite in the Netherlands. We’ve already seen this success replicated in other countries such as Belgium and now the time feels right to bring it to the UK.
“Chocomel has a unique premium taste. We’ve created an exceptionally smooth and chocolatey recipe that we’re really proud of. Thick and indulgent, it offers consumers a truly luxurious treat. We know it’s going to be extremely popular, as it has already accumulated over £0.5m within convenience, and this was driven by guerrilla distribution alone,” she added.