A white-label digital storefront and mobile app solution has been designed to transform how food wholesalers sell to their customers as well as help move beyond manual phone and email orders to a mobile-first ordering experience.
Choco eCommerce is offering wholesalers the chance to offer their clients a branded webshop and app using AI-driven order processing.
Daniel Khachab, chief executive and Founder of Choco, commented: “Food distribution is one of the last industries to fully digitise. With Choco eCommerce, we’re giving wholesalers the tools to grow faster, serve customers better, and operate smarter.
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“Combined with our AI that captures every other order channel, this ensures 100% of orders are digitized—unlocking insights that are critical for competitiveness in a margin-thin industry. This is a major milestone in our mission to build a more sustainable, tech-enabled food supply chain.”
“With the app, customers can browse our full catalogue and order easily online. It’s a major step forward in digitising our family business,” said John Pritchard Director at Goosemoor Foodservice, a wholeslwer that has taken on the software.
“Gary Macaulay, director at FB The Wholesaler, added: “Our dairy sales have increased by 250% since the introduction of the e-commerce app—and that’s without an active promotion.”
