Caterforce launches fruit juice range

Caterforce has launched its own fruit juice range, Eden Grove, with the buying group designing the product with front-of-house customers in mind.

Available in orange, apple and cranberry juice, Eden Grove is made with 100% pure juice from concentrate and comes in 1 litre and 200ml cartons, it also comes with fully recyclable packaging.

Read more: Caterforce and TWC partner for customer research project

“We created Eden Grove to offer our customers a fruit juice they can be proud to display front of house,” said Chris Chorlton, senior creative at Caterforce. “The nature theme of the design and use of recyclable packaging evoke the key USPs that make this firmly a stand-out product.”

“The 1 litre cartons launched earlier this year and have been a huge success, offering foodservice operatives both quality and value, and we fully expect the new 200ml cartons to perform just as well.”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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