Caterforce and TWC partner for customer research project

Caterforce and TWC have partnered together to work on a customer research project to better understand how foodservice operators decide what to offer their customers and how they are engaging with them.

The foodservice buying group will present the findings from the study at its conference in November, with the aim of informing future strategy for the member wholesalers including  Hunt’s Food Group, Tiger Foodservice, Pilgrim, Pioneer, JB, Lynas, Dunsters Farm, Castell Howell and Philip Dennis.

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Gary Mullineux, managing director at Caterforce, said: “These insights will help us to better support our member wholesalers. By understanding their customers’ needs and expectations we will be able to make more informed decisions on products, pricing, distribution channels and marketing. We chose TWC to lead on this project as our trusted data partner and an expert in market research. We look forward to sharing the results with our supplier partners at the conference in November.”

TWC development director, Tom Fender, added: “We are delighted to be working with Caterforce on this important research project, building on our existing relationship as data partners, with TWC powering Caterforce Sales Hub (data reporting service).”

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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