Caterforce expands Chefs’ Selection range

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Caterforce has expanded its Chefs’ Selection range in a response to customer demand for flavour and versatility across a wide range of menus.

The expansion of its herbs and spices range includes smoked paprika, dried basil, cinnamon sticks, thyme, garam masala, bay leaves, mixed spice, fajita mix and Italian seasoning, while a new Chefs’ Selections beans and pulses range has been created to support the growing demand for nutritious, high-fibre, globally inspired dishes.

Read more: Holdsworth Foods set to join Caterforce

“At Caterforce, we understand the increasing pressures facing chefs and caterers today,” said Rebecca Woollam, Caterforce own brand marketing manager. “With limited time and growing expectations to continually innovate and stay ahead of food trends, it’s more important than ever that they have the right support and the right products. These new products offer chefs convenient, reliable, quality ingredients suited to multiple cuisines and services styles.

“At Caterforce, we’re committed to providing not just high-quality products, but practical solutions and culinary inspiration that help chefs deliver with confidence and creativity. This is illustrated perfectly by our new Chefs’ Selection recipe book, which we’ve created in collaboration with development chef, Steve Owen. The recipe book showcases inspiring dishes using the new ingredients, and has been really well received at trade shows, reinforcing Caterforce’s commitment to providing added value far beyond product supply.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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