Caterforce appoints marketing lead

Tracy Fisher has been appointed group marketing manager at Caterforce, where her focus will be delivering on the strategy of growing the share of own label and delivering a range of technology-enabled customer solutions, as well as the company conference later this year.

Fisher joins from Evri where she led external communication plans for the corporate rebrand. She also previously worked with the Co-op Wholesale Society where she had responsibility for category management and own brand, as well as strategic marketing and communications roles in the retail, FMCG, facilities, foodservice and health and social care sectors.

Read more: Caterforce and TWC partner for customer research project

“The variety and diversity of wholesale really appeals to me,” said Fisher. “I’m looking forward to bringing together all my experience in previous strategic roles and applying it to the dynamics of a wholesale buying group.

“The success of Caterforce rests on the success of its members, and I can’t wait to get out to meet the membership to ensure we’re delivering the very best service that we can and embracing creativity and innovation to continually evolve at pace.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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