C-store owner launches wholesaler comparison tool

cash and carry

A Premier retailer is launching a wholesaler comparison app, designed to help fellow store own­ers “find the cheapest wholesale prices”.

Called ProfitWhale, the service is still in the early stages of development, with a waiting list for retailers. It will allow store owners to scan products or upload order files. The service will then flag up the cheapest price from their selected wholesalers. Orders can then be sent directly to each wholesaler for delivery or click & col­lect, subject to minimum order requirements.

The founder of Profit­Whale, who asked not to be named, told our sister website Better Retailing the service came from frus­trations they had with wholesale pricing as a retailer themselves.

Read more: Harlech comparison tool saving customers 14% against Booker prices 

They added: “Like other retailers, I’m seeing prices go up, but margins are being squeezed. Usually, I’ll just send my orders off because of the conveni­ence. ProfitWhale can provide a convenient way for retailers to find the cheapest wholesale prices.

“It can be used directly from an app, meaning re­tailers save time because they don’t have to submit lots of orders. A lot of store owners I know are going back to the old-school way of retailing by shop­ping around at different wholesalers. ProfitWhale makes this whole process simpler.”

ProfitWhale is cur­rently inviting retailers to provide feedback about their experiences secur­ing stock in social media surveys.

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As an experienced journalist and editor for more than a decade, Alex has a proven record of breaking some of the biggest exclusives across the convenience and wholesale industries.

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