Amanda Coverdale has been named wholesale controller at Budweiser Brewing Group UK&I and will now be chiefly responsible for continuing to drive sales within the channel.
Coverdale joined the Budweiser, formerly known as AB InBev, over six years ago and was previously a National Account Manager for Co-op following roles at Spar and Booker. She said: “Consumer tastes and shopping habits have shifted dramatically during my time at Budweiser– from the rise of low and no alcohol options to environmentally conscious consumers demanding more sustainable products. I’m looking forward to helping our wholesale customers navigate the challenges and opportunities this changing landscape presents.
She will report to Jessica Markowski, sales director of Convenience & Wholesale, who believes that Coverdale brings considerable experience within the convenience space. “This will be invaluable to helping our customers understand changing consumer behaviours, and when using key moments like the Euro 2020 to maximise sales and footfall. Amanda will be a real asset to the team, and I’m excited to see what we will achieve together.”