Breweries launch wholesale operation for independent venues

Greene King and Belhaven breweries have launched a route-to-market wholesale service to independent venues, with the pair also joining The Federation of Wholesale Distributors as an on-trade wholesaler and stating an ambition to explore opportunities with other wholesalers and suppliers.

Value for Venues will offer a package of a product catalogue, logistics, business management and financial support services to independent venues, with the pair claiming that it will makes things simple by offering an extensive range of drinks in one, reliable delivery.

The service is said to allow independent venues to avoid dealing with multiple suppliers, delivery slots and points of contact, and the premium customer service support offered within the package helps businesses to run smoothly, should anything go wrong.

Read more: Heineken to take full ownership of Beavertown Brewery

Paul Downing, sales director for Brewing and Brands at Greene King said: “We’re incredibly pleased to be announcing this launch, as our passion lies in championing and supporting the hospitality industry and sharing our knowledge. Value For Venues is an important, and unique, offering for independent venues because of how extensive the package of support is, and it’s backed with a wealth of experience.

“Alongside offering excellent range freedom in one handy delivery and year-round customer support, the service also assists on a financial business level too. There is no other service quite like it on the market that provides so much for independent venues, all in one place.”

For independent businesses looking for more information, head to and schedule a free consultation with one of the team. You will then be provided with a tailored support plan and a date to get up and running.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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