Brakes launches festive campaign to help under-pressure kitchens

Brakes has launched a campaign for Christmas that will help under-pressure kitchens during the festive season and launched 150 new products to support this.

The ‘Festive Favourites’ campaign puts an innovative twist on traditional Christmas foods and will help caterers to generate maximum return from Christmas the launch of guides around festive classics like turkey and salmon, including step-by-step support to help caterers understand and maximise these commonly used ingredients.

Read more: Brakes food charity reports huge increase in demand

Leon French, Brakes customer marketing director, said: “For many professional kitchens this year is going to be a challenge to meet the demands of Christmas, which is why we’ve taken a much more wide-reaching approach to our Christmas campaign. Our mission is to support our customers and this year that is as much about delivering solutions as it is about delivering new products.

“You’ll still see the innovative, market-leading new products that you’d expect from Brakes, but this year we’ve delivered it with a lens on what can really help customers deliver a successful Christmas from our freezer to plate in five minutes, to our 70% margin menus, to the resources we’ve created, including point of sale that can be downloaded direct from the site. We know how critical this Christmas is going to be for the foodservice sector, so we’ll do our utmost to provide the products and solutions to help make it a success,” he added.

Avatar photo
Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


This site uses Akismet to reduce spam. Learn how your comment data is processed.