Boost Drinks appoints AJ Barr’s Francis as wholesale controller

Boost Drinks has appointed Jon Francis as its wholesale controller following the retirement of Simon Whitaker, an industry veteran of 47 years.

Francis joins from AG Barr, where he has worked for more than 15 year and most recently as sales controller for Booker, Bestway and Costco.

He will now lead a strategy t to further expand its distribution within the convenience and foodservice channels on top of its plan to build in international markets.

Read more: Boost Drinks brings NYC to wholesaler

Boost sales director Colin Falconer, said of the hiring of Falconer “Jon’s range of experience in the sector will be a great asset to Boost Drinks and our valued partners, and we’re looking forward to bringing Jon onboard.”

Speaking of Simon’s retirement, Falconer added, “Simon is a real gentleman and has been a fantastic ambassador for Boost and a character who always gives 100% commitment to the team and to the trade. He has added huge value during his 9 years with us and he’ll be missed by all that have worked with him over an incredible 47 year career in the industry. I’d like to thank Simon personally for all the support and guidance he has shown me during my time at Boost. We wish you all the best in your retirement Simon.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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