Boost Drinks brings NYC to wholesaler


Boost Drinks have visited Parfetts cash and carry in Stockport to assist retailers stocking up on soft drinks for the upcoming warmer months and to highlight the benefits of Boost’s new on-pack promotion.

Dressed as New York City tourists, the team wore branded caps and bum-bags as they handed out branded gifts and helped retailers pack up their vehicles to further demonstrate their ‘We Love Local’ proposition.

Amy Ankrah, trade marketing manager for Boost Drinks, said: “Here at Boost we like to do things differently and want everything we do to show our commitment to supporting independent retailers. We love to get out and meet our customers and retailers face-to-face and tell them first-hand about how Boost can work with them.

“We know summer is a really busy time of the year, so it’s perfect timing to give them a hand with their shop, whilst also letting them know about the new on-pack promotion – designed specifically with increasing retailers’ sales in mind! We love to surprise our customers with a helping hand where we can – look out for us out and about again later in the year!”

The promotion features Boost Energy Original and Original Sugar Free product’s new eye-catching design, which offers consumers the chance to win a trip to New York City.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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