Booker is upgrading its Scoot home delivery platform to improve customer navigation, ease of use for delivery drivers and promotions, while also adding National Lottery scratchcards to the service.
The changes were revealed at the home delivery firm’s inaugural conference on 3 June. One attendee told our sister website Better Retailing: “It was a good conference and there were a lot of positives to take from it. Booker provided plenty of updates on how it’s developing Scoot. The future looks quite exciting.
“The promotions work really well, but Booker is actively working to ensure those displayed on the app are consistent with in-store deals across Budgens, Premier and Londis. The driver app is also being streamlined to ensure delivery drivers get the quickest and most efficient route when conducting several orders in one trip.
“There was feedback on food to go. For example, sometimes a customer will have to navigate several menus to specify if they want to make additions to a certain item. Booker took this on board and it said it will look at how to make the process more user friendly.
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“It wasn’t just updating us. It was also taking on lots of feedback from attendees to use in shaping and improving the service.”
Research by Booker shared at the event found 80% of users rated Scoot nine or 10 out of 10, and 84% were likely to order again.
Success stories from some of the service’s flagship retailers were also shared at the event. Tom Fender, development director at research firm TWC, said: “Booker now has 450 symbol retailers offering Scoot, which was only conceived 25 months ago. The results speak for themselves – one retailer is now doing £58,000 per week on Scoot. “That same retailer: “Why try to open up two to three stores?” Just use online deliver to generate the same turnover in one store.”
The conference comes as Scoot joins Snappy Shopper in making Lottery scratchcards available through home delivery.
Retailers who wish to offer the products will be required to complete training to ensure legal compliance, or they will be unable to sell the products.
Booker head of home delivery Damian Sanderson said: “This is a significant step forward for Scoot and for our retailers, giving customers even more convenience while helping independent stores unlock additional sales opportunities through rapid delivery.”
