Booker has launch a new website and app as well as new corporate branding, which is claimed to improve the shopping experience for customers.
Targeting both the retail and catering sectors, the new platforms include visual shopping lists, personalised homepages tailored to their fascia or sector and product recommendations for pairing suggestions that complement chosen items. The website also offers smarter ordering tools, enhanced search functionality and improved print layouts for lists and favourites.
Read more: Booker refreshes own brand range with tiered system
An improved checkout experience means customers will now see product images appear on their shopping list during checkout for added clarity, combined with one-click add-to-basket functionality. With quick access to delivery details.
Richard Lamb, group technology director at Booker, said: “We’re thrilled to unveil the first stage of our brand new digital experience across our website and the Booker app – a fresh, modern experience that showcases the very best of Booker. We’ve created an intuitive, seamless experience covering the entire customer journey – from browsing to checkout, with personalised features and an improved shopping journey, we’re making it easier than ever for businesses to grow with us.”
