Welsh foods wholesaler Blas ar Fwyd has launched a consolidated delivery service for store cupboard items and fresh produce essentials sourced directly from across Wales.
Working with online marketplace Discover Delicious, it is allowing the company to sell directly to consumers nationwide.
Previously, customers had been able to use the site to browse and purchase from multiple Welsh producers in one transaction, but each delivery was separately fulfilled by the respective producers on a drop-ship basis.
However, in response to the coronavirus outbreak, Blas ar Fwyd who now will act as a fulfilment house. Its operations manager Osian Deiniol said: “We hope that this new partnership between Blas ar Fwyd and Discover Delicious will go some way to help our independent producers through this hard time whilst also giving customers a chance to continue backing independent Welsh brands.”