Blakemore reveals positive vaping performance

Vaping sales data from Blakemore has revealed that the wholesaler’s retail division accounts for 22% of the top 500 stores and represents 25% of the top 20 vape outlets in the UK.

According to the company, statistics from the last 12 weeks (23 April) highlighted that Blakemore Retail is averaging 241% higher sales than its competitors.

Read more: Odeon Cinemas MD to become Blakemore chief executive

Head of trading, Jo Wrate, said: “We are incredibly proud of our Vape offering at AF Blakemore. We have invested heavily in a proposition that combines responsible sourcing, stock management, investment in new ranges and high-impact gantries to create a truly exceptional experience for our customers.

Blackmore also finalising plans for a 12-week trial for a pilot recycling scheme in partnership with Mitie Waste. The pilot is expected to run in 31 stores starting on 22 May.

“As a responsible retailer it is essential we take action to ensure the right measures are in places to enable safe vape recycling. Our pilot scheme will seek to understand customer behaviour and take up rates with recycling data being provided by stores every 4 weeks.,” Wrate added.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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