Blakemore has partnered with US AI business Logile to improve its workforce and store operations by to unifying its workforce management and standardising practices across its retail operations.
The wholesaler operates more than 240 SPAR stores and signed an agreement with Logile in September 2025 and recently begun initial implementation.
Before partnering with Logile, AF Blakemore relied on a manual, Excel-based labour model that didn’t allow it to account for business seasonality, evolving store formats and performance trends. By adopting Logile’s platform, the retailer can now link labour decisions directly to operational data.
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“We had a limited and very manual approach to managing labour consistently across our estate, which meant we weren’t always achieving our goal of having the right people doing the right things at the right times,” said John Gallifant, head of central operations at AF Blakemore. “Logile gives us the clarity and control to make better decisions, align labour with key business metrics, and ultimately create a consistent and exceptional experience for both our customers and our teams.”
“AF Blakemore’s investment in modernising its labour planning represents a strategic step towards building a more connected, data-driven retail organisation,” said Purna Mishra, founder of Logile. “We’re proud to partner with such a respected name in UK retail and look forward to helping them drive sustainable performance improvements and workforce engagement.”
