Blakemore launches retailer competition app

Spar wholesaler A.F. Blakemore & Son Ltd has launched a new app called Plant & Win, where Spar shoppers in Wales, central England and the Southeast can play to plant trees and win a host of prizes.

Partnering with environmental charity One Tree Planted, a tree will be planted in the UK for every Plant & Win app download, also helping A.F. Blakemore fulfil sustainability goals.

Running from 27 April until 17 May 2023, the brand-new app game called Plant & Win will be live in Spar stores serviced by A.F. Blakemore.

Sarah Ellis, A.F. Blakemore Group marketing director said: “Throughout 2022 we launched a number of successful app games which were the driving force behind increasing in-store engagement. Our customers have responded really well to us, rewarding them with engaging in-store digital experiences.

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“Our new Plant & Win app will be another big opportunity for Spar stores and retailers to bring new customers into their stores with the chance to win prizes. It will also encourage everyone to do their bit for the environment and get as many trees as possible planted.

“We are clear about the importance of nurturing our neighbourhoods and this exciting initiative will help bring us one step closer to fulfilling this. Restoring nature is part of our sustainability plans as planting trees is not only good for the environment by reducing pollution and increasing biodiversity, but also a positive for everyone’s health and wellbeing.”

Plant & Win is aimed at shoppers aged eighteen and over and will be live in participating SPAR and Blakemore Retail stores across SPAR’s Meridian & Welsh Guild from 27 April to 17 May 2023.

All customers need to do is download the Plant & Win app to play a variety of fun games and earn prize draw entries to win six Forest holiday breaks – one grand prize of up to £3,500 and five breaks to value of £750.

In addition, for every app downloaded, a tree will be planted helping everyone do their bit towards a more sustainable future.

Plant & Win will run for three weeks, and SPAR stores are being supported with a variety of instore POS, Spar Radio advertising, digital, and social media activity to promote the initiative. All instore POS was produced on recycled paper.

Last year Spar UK supported the international brand’s 90th anniversary celebrations by giving back to communities and planting 12,500 trees all over England with One Tree Planted.

The aim of the SPAR One Tree Planted campaign was to raise as much as possible to uplift local communities, reduce environmental impact and help to build a sustainable future for all.

From January to June 2022, Spar UK planted sixty-six varieties of trees and plants including Elder, Monterey Pine, Apple, and Juniper. The planting was spread out across England in micro-scale projects collaborating with the local communities and forests.

Further information on A.F. Blakemore’s Plant and Win app is available at

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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