Blakemore Wholesale has called upon its supplier base to support a new strategy that seeks to double the business’ catering and on-trade sales over the next three years.
The new strategy – which involves capitalising locally on opportunities that present themselves in these two areas – was unveiled to suppliers during a briefing session which took place at Blakemore Wholesale’s head office at Wolverhampton Science Park.
Blakemore Wholesale managing director James Russell launched the plans alongside members of the company’s leadership team at the briefing on 6 June.
Russell said: “I am really excited about this new initiative. We aim to double our catering and on-trade business over the next three years by fully connecting with the local opportunities around our depots.
“This project will establish a comprehensive catering solution across Blakemore Wholesale that will also harness the full power of the wider AF Blakemore group, including Fine Foods, Fresh Foods and Foodservice.
“It was fantastic to see the level of engagement and support by suppliers on the day. The challenging Q&A session that took place reflected a willingness to understand and work with the Blakemore Group.”
The new on-trade and catering concept will be tested at Blakemore Wholesale’s Cardiff depot from 3 July, with additional pilot activity taking place across the Bangor, Penrith and Gateshead depots over the course of the summer.