Bidfood’s food innovation manager, Martin Eshelby, has been promoted to the newly created role of culinary director in which he will lead new product innovation across the business.
Eshelby has led Bidfood’s menu innovation, chef-to-chef support, and sector-specific culinary solutions over the last decade. As culinary director, he will play a key role in shaping and overseeing Bidfood’s culinary vision, whilst continuing to work closely with manufacturing brands and leading.
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Nicola Holden, sales director at Bidfood said: “Martin’s passion, creativity, and deep understanding of our customers’ evolving challenges make him the ideal person to lead our culinary direction. During his time at Bidfood, Martin has demonstrated that he is among the best in the industry, seamlessly bridging his creative flair for food together with the needs of our customers. We’re excited to see how he will continue to innovate, inspire our teams, and help shape the future of foodservice.”
Commenting on his appointment, Eshelby added: “I’m incredibly excited to take on this new challenge. Bidfood has always been passionate about championing great food, and I’m looking forward to shaping the future of our culinary offering while continuing to support our customers.”
