Bidfood to run cashback campaign until May

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Bidfood is running a cashback campaign throughout March and April 2026 in which it provides up to £100 cashback on a specially selected range of popular products.

Your Favourites cashback offer is a response to a industry currently facing rising food and energy costs, tight margins, and ongoing supply chain pressures, with operators under more pressure to maintain profitability while delivering consistent quality to customers.

The promotion features almost 140 products, including everyday essentials and customer favourites across multiple categories. Many of these products featured in Bidfood’s recent Price Freeze promotional campaign.

Read more: Bidfood’s Eshelby appointed to new culinary director role

Katie Sillars, head of commercial growth initiatives at Bidfood, said: “After the positive response to our Price Freeze promotion, we wanted to give operators another way to make meaningful savings on the products they use every day. With ongoing cost pressures and cautious customer spending, this cashback offer helps operators manage their budgets without compromising on quality or choice.

“It’s a practical way to manage food costs, allowing businesses to reinvest in their teams, menus, and customer experience. Every bit of support counts when planning ahead and keeping operations running profitably, and we’re proud to help our customers continue delivering great value to their own customers.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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