Bidfood launches savings and advice publication for foodservice outlets

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Bidfood is launching Price Wise, a new publication designed to help operators save money, alongside a refreshed version of its foodservice advice magazine Marketplace.

Available from September, Marketplace moves to a bi-monthly format, with fresh content to support menu planning. New features include ‘Focus Flavour’, highlighting seasonal ingredients and product recommendations, as well as industry insights, trends and chef-created recipes.

Launching alongside Marketplace, Price Wise will run from September to December and feature almost 200 products on a four-month price lock, helping operators bring greater certainty to their food costs.

Read more: Bidfood own brand range achieves perfect sustainability score

Katie Sillars, head of commercial growth initiatives at Bidfood, said:“For many operators, the challenge isn’t just managing rising costs, it’s finding ways to continue supporting and inspiring customers while protecting already stretched margins. Every purchasing decision matters, and businesses need support that helps them work smarter, not just spend less.

“We believe our role is to be more than a supplier. Through Marketplace and Price Wise, we’re giving operators the insights, inspiration and value-led solutions they need to navigate today’s challenges, plan with confidence and build more profitable businesses for the future.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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