Bidfood has added a further eight suppliers to its SME scheme, Open Doors, with the number now at 23.
Aimed at small food and beverage suppliers, the Open Doors Programme identifies the most innovative businesses trying to establish themselves within the industry and raises awareness of their products so they can make their mark in wholesale.
Read more: Bidfood announces suppliers for SME programme
Following a three-step development journey to nurture, champion and finally accelerate, the initiative has resulted in seven brands being officially listed with Bidfood, along with a selection of their products:
The latest additions include:
Icesupp – nourishing frozen supplements for the care and healthcare sector
Wibble – better-for-you desserts
Wildthingz – lower-sugar, organic sweets
Howies Cider – craft cider that’s grown, pressed and bottled entirely in the UK
CBD One – premium CBD ‘shots’ for drinks
Kwerky – powdered plant milk made with oat and pea protein
IBIS Rice – rice with a unique conservation focussed supply chain
Northern Pasta – UK produced pasta from regeneratively farmed ingredients
Commenting on the newly listed suppliers, Andrew Allen said: “This cohort reflects the progress Bidfood has made since launching this industry first two years ago. Featuring a mix of sector-specific and broad-appeal brands, it highlights the unique role foodservice, and Bidfood in particular, can play in driving supplier innovation.
“Although still in its infancy, to have 23 small food and beverage businesses involved is fantastic. Many suppliers still face some tough market challenges, so to be the voice for underrepresented founder groups with incredible brand stories makes a real difference.”
