Bestway Retail partners with petrol forecourt operator

Bestway Retail has entered into a long-term partnership with Penny Petroleum, the fifth largest independent petrol forecourt operator, which will now rebrand its sites to Penny on-the Move and will join the Bestway Retail National Account division.

Over the last three years the partnership between Bestway Retail and Penny Petroleum has been focused on boosting the offer to 11 forecourts and retail stores, to deliver strong sustainable sales growth. The new agreement sees a further 57 stores joining the Costcutter operation to accelerate the customer offer.

Read more: Bestway adds 1,500 products to convenience range

David Penny, founder and managing director of Penny Petroleum, said: “Having reviewed our strategy for growth and the forward direction we are to take our business in to optimise the many opportunities on our forecourts, we are delighted to be entering a new phase of our trading partnership with the Bestway/Costcutter team.

“Over the last three years we have developed a great relationship and introduced an aligned way of working between our two teams, which has resulted in an excellent performance and impressive sales uplifts via presenting compelling environments and offer to meet our shoppers needs,” he added.

Retail director for Bestway Retail, Jamie Davison, commented: “Having known David and Vicky for many years and having admired their dynamic approach and consistent growth, we are delighted to have successfully demonstrated that we are best placed to partner with them as they embark on the next phase of their development.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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