Premier Foods teams up with Bestway Park Royal for Christmas depot activity

Bestway Park Royal

Premier Foods has created a bespoke Christmas inspired display at Bestway Park Royal, capturing retailers’ attention in the run up to the festive period.

By highlighting its most popular festive brands including Ambrosia, Birds, Bisto and Paxo, the activity will focus on the company’s strategy to drive the core range, price-marked packs and key seasonal events.

Darrell May, channel director at impulse and wholesale, Premier Foods comments: “We are now in our seventh year working collaboratively with the Bestway group and it is through this approach that we are able to educate retailers about the importance of stocking our range.

“A large quantity of our products are sold in the run up to Christmas, so we encourage wholesalers to create Christmas bays to ensure there is high visibility of the brands that will drive sales and basket spend for retailers.”

Zahir Abdullah, senior category manager at Bestway Park Royal said: “The relationship between Bestway and Premier Foods has continued to develop positively over recent years and this is demonstrated by the work we do collaboratively in depot over the run up to the Christmas period.

“This year we have seen an increased number of depots utilising front of depot space to promote the Premier Foods brand portfolio. We are happy to allocate space to promote their brands over this key trading period and this year the focus on price-marked packs is in line with helping retailers to have confidence in the products and brands we sell. Feedback so far from our retailers has been very positive in terms of the offers and the impressive displays.”


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