Bestway appoints wine category manager

Bestway Group is bolstering its licensed category management team with the appointment of a dedicated resource for the wine category.

Bill Creighton has been recruited as category manager for wines and has already taken up his role at Bestway HQ in Park Royal, London.

Bill has extensive experience in the licensed sector having recently worked for McColls as wine and spirits buyer and also has a wealth of knowledge in cash & carry as he was the buyer of wine, beer and spirits during a four and a half year stint at Dhamecha.

Bill is relishing the challenge of his new role saying “In convenience, retailers are realising that premium wines are the way forward but many still need a little support on ranging and promotions. In catering and foodservice I will be looking to add value to our current offering in wines. Above all, I will be working hard with suppliers to ensure that we put a plan in place to help maximise our customers’ wine sales and drive further growth in the category.”

Martin Race, group trading director comments, “I am pleased that when other groups are downsizing, we, as a company, are placing more emphasis on getting the right people in place to develop the business.”


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