More than 20 Batleys cash and carries across the UK have been rebranded to Bestway.
The rebrands were quietly rolled out by the wholesaler last month, with the full list of depot changes outlined on its website.
The 22 Batleys sites affected are Aberdeen, Birmingham, Bradford, Cambuslang, Cardiff Hadfield Road, Cleveland, Doncaster, Dundee, Edinburgh, Gillingham, Huddersfield, Leeds, Liverpool, Manchester, Newcastle, Nottingham, Preston, Sheffield, Glasgow, Southampton and Swindon.
In some cases, the whole name of the site has been altered. For example, Batleys Leeds has been renamed Bestway Stourton, while Batleys Manchester is now Bestway Salford.
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One source told our ssiter title RN the service and products available to customers in affected sites will be unaffected, “with everything remaining the same”.
One regular customer of Bestway Stourton told RN: “I’ve seen the branding change now, but I’m still getting the same service.”
Another senior wholesale source added: “It makes sense as the Bestway name had more recognition among customers. It was always going to be a natural move for Bestway.”
Bestway had notably acquired Batleys in 2005. The company intended to conduct the rebranding of sites earlier, but was hit with