b2b.store has added a new AI feature to its WhatsApp Business API platform that will allow wholesalers to receive marketing and data support to help their campaigns.
ProAgent is an AI assistant that provide advice to build better campaign performance through a text chat that sits within the main dashboard on the platform – answering questions and prompts using a customer’s live message analytics.
ProAgent analyses data to reveal what works best for a customer’s audience, offering a raft of advice including when the best time is to send messages, how to increase open rates, and what sort of content resonates most.
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“The team at b2b.store is using AI tools for several tasks internally, so we wanted to extend that into ProConnect with ProAgent as well,” said b2b.store chief executive Rob Mannion.
“Using ProAgent for WhatsApp support is akin to hiring an AI campaign strategist, somebody who can crunch the numbers and tell a business everything they need to know about their WhatsApp campaign performance.
