Asahi UK and LWC partner for sustainable delivery project

Asahi and LWC have partnered for a project that will see LWC depot teams competing to streamline logistics and reduce road-miles.

The initiative aims to remove up to 245 tonnes of CO2 per year from current vehicle deliveries, with targets set and rewarded by tree planting in partnership with environmental charity Thames21.

The project encourages LWC depots across England and Wales to place fewer but larger orders to ensure that deliveries are as productive and efficient as possible. To provide teams with a meaningful incentive to get involved, Asahi UK will also reward successful depots by planting an incremental number of trees, depending on the depot size and target achieved. If the depots hit all their vehicle reduction goals, the partnership aims to plant over 3,700 trees, supporting the effort to restore the UK’s natural environment.

Read more: LWC completes sustainable installation at Cornwall depot

Tim Clay, managing director of Asahi UK, commented: “We are delighted to be working with one of our key partners LWC and Thames 21 on this fantastic initiative. The project’s work reducing road-miles is a great example of how we can work with our partners to tackle our scope 3 emissions and work towards our Legacy 2030 sustainability targets. Reducing emissions throughout our supply chain is a key focus for our business, and we will only achieve this by working in partnership with our suppliers and customers.”

Ebrahim Mukadam, managing director at LWC, commented: “We are thrilled to be partnering with Asahi UK on such an important initiative. As a wholesale distributor and a corporate citizen, we have a responsibility to both people and planet to operate as sustainably as possible and are always looking for new and innovative ways to do this.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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