Pricecheck expands into the alcohol category

Mark Lythe, joint managing director at Pricecheck; Lee Walker, finance director at Pricecheck; Mark Butterworth, relationship director at Lloyds Bank; Debbie Harrison, joint managing director at Pricecheck
The Pricecheck team

Pricecheck has continued its expansion by moving into the alcohol category.

The Sheffield-based wholesaler hopes to use the move to continue its drive to becoming a one-stop shop.

The company acquired the necessary licensing to purchase and distribute alcohol in September 2017.

Pricecheck business development director, Chris Roberts said: “This is a strategic move for the business, we have traditionally been known for supplying branded toiletries and other household consumer goods. However, we want to ensure we offer a broad range of brands and product categories.

“We successfully introduced branded food and drink in 2016, and alcohol is a natural development of these categories. With our additional warehouse space we can now offer an even wider range of products and brands.”

Pricecheck already stocks lines such as VK, Stella Artois and Guinness, with plans to supply further brands in the coming months.

The business has grown by 33% in the last year to record a £73m turnover and aims to reach £200m by 2025.

In autumn 2017, as part of Pricecheck’s commitment to expansion, work began on a new mezzanine floor at the Today’s Group member’s purpose-built warehouse and head office.   The company also expanded into additional satellite warehouse facilities in Sheffield which added a further 40,000 square feet of storage capacity. The business now boasts a total of 170,000 square feet and the extra space has enabled Pricecheck to increase stock levels of new categories, including alcohol.

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Martyn Fisher
Martyn Fisher is the Editor of Better Wholesaling. Martyn can be found on Twitter on @BW_Martyn, or can be contacted via martyn.fisher@newtrade.co.uk and 020 3871 6490.

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