Blakemore Wholesale has relaunched its Wolverhampton cash & carry depot as part of a company-wide strategic plan to reposition its depots nationwide.
The layout of the depot has been improved in an attempt to better satisfy customer shopping missions by reducing unwanted stock, and providing a new, more focused range which includes 10,000 ambient, chilled, fresh and frozen lines.
Extended fine foods, fresh meat and food catering ranges which include 300 new grocery products have been introduced.
Blakemore Wholesale managing director James Russell, said: “The relaunch of Wolverhampton cash & carry is part of a scheme to update Blakemore Wholesale depots throughout the country and ensure their continued relevance in the wholesale market.
“The business has carried out this relaunch in response to customer feedback and category insight from our suppliers and is in support of our three strategic pillars: customer, supplier and efficiency.
“We believe that the new depot layout will make it easier for customers to find categories and products, focus on best sellers and ultimately achieve the optimum core range.”
Suppliers were invited to attend a half-day presentation last week where plans and objectives for the future of Blakemore Wholesale and its retail club were shared.
Blakemore Wholesale’s new catering and on-trade brochures, Caterers Cuisine and Bar Blakemore, which promote the company’s new catering solution, were also available to view throughout the two days.
The move comes as Blakemore responded to speculation about a potential takeover.