Asahi-owned Polish beer brand Żubr has launched a new price-marked pack (PMP) via Parfetts, Dhamecha and Bestway.
The launch builds on the growth of the brand in the convenience channel, witnessing a +10% increase in sales in the 52 weeks up to 22 March 2025. Żubr’s PMP launch follows in the footsteps of fellow Asahi UK brand Tyskie which launched a £6.79 price-marked pack for its 4x500ml format in March this year.
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Rob Hobart, marketing director at Asahi UK, said: “PMPs are effective at driving consumer confidence in convenience, communicating to the shopper that they are getting a fair deal and good value.
“PMPs frequently drive a much higher rate of sale in convenience than their non-price-marked equivalents. With Żubr already showing good growth in impulse stores, we’re confident this format will only drive sales further.”
