Diageo recently expanding its Smirnoff vodka range with the launch of a Miami Peach variety in a bottle and ready-to-drink (RTD) can.
The vodka bottle (35% ABV) and RTD can mixed with lemonade (5% ABV) form part of the new flavoured vodka category, which contributed £7.6m in the off-trade last year, and Smirnoff is hoping to drive further incremental sales as consumers experiment with new flavours ahead of the summer.
Diageo recently supported the launch of Smirnoff Miami Peach with a marketing campaign including an exciting depot activation at HT Drinks depot in Acton, West London. Check out the video to find out more.
