Wales Rugby Union team captain Jac Morgan has signed on as an ambassador of foodservice wholesaler Castell Howell’s Celtic Pride premium Welsh Beef brand.
Established in 2003, Celtic Pride beef is delivered across Wales, the border counties and south-west England, with the extra matured beef being an award-winning staple.
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“I’m so very proud to be associated with a quality Welsh Beef brand that promotes all that is good about Welsh farming and the wider Welsh food sector,” said the British Lions, Wales and Ospreys rugby star.
“Our roots are firmly in farming and we proudly support Welsh farmers throughout our foodservice supply chain,” said Brian Jones, Castell Howell Foods founder and chairman. “We are delighted that Jac has agreed to be our new brand Ambassador. His talent on the rugby field, as one of Europe’s finest players, fully aligns with our continued journey of working with skilled farmers and processors to be the finest meat brand in our field.”