The Wholesale Group has expanded its own-brand portfolio with the launch of a tiered coffee range available to its wholesalers.
Designed to help members trade customers through different quality and price points, the new range provides a structured coffee offer spanning value-driven blends through to premium, certified and decaffeinated options.
Richard Ellison, own brand manager at The Wholesale Group, said: “For our members, coffee needs to work commercially as well as operationally for their customers. This range has been designed to provide a clear step-up structure — from value-focused blends through to premium and certified options — making it easier for wholesalers to support different customer needs while protecting margin and keeping ranges simple.”
Read more: The Wholesale Group hints at retail own label range and alcohol growth plans
The range comprises five core SKUs:
CHEF Approved Barista Coffee Beans (6 x 1kg)
CHEF Prestige Espresso Beans (6 x 1kg)
CHEF Prestige 100% Premium Arabica Coffee Beans – Rainforest Alliance Certified (6 x 1kg)
CHEF Prestige 100% Premium Arabica Beans DECAF (10 x 500g)
CHEF Prestige 100% Premium Arabica Filter Coffee – Rainforest Alliance Certified (1 x 60 x 60g)
