Sysco appoints global foodservice president

Brakes parent company Sysco has announced Paulo Peereboom as its executive vice president & president of international foodservice operations.

Peereboom will now lead operations in Canada, Europe, The Bahamas and Latin America, as well as the company’s export business, International Food Group. He will oversee the development and execution of key strategies for growth in these important geographies and will be based in London. Peereboom will report to Kevin Hourican, president and chief executive officer.

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“Paulo has exceptional experience at driving transformation and building high-performing, customer-focused teams across multiple geographies,” said Hourican. “He brings a passion for improving every aspect of how a business operates, driving profitable growth while improving customer service and the associate experience. His background in general management, coupled with an extensive track record in commercial and marketing, logistics, supply chain and operations roles, make him the ideal candidate to lead the next phase of growth in our international businesses.”

Prior to Sysco, Peereboom was chief executive officer of Makro NL, the Netherlands arm of cash & carry operator, Metro AG. Previously, he has held executive leadership roles and driven significant transformation at South African retailer, Pick N Pay; and the Dutch retail group Ahold Dehaize.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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