Lisa Clifford has been appointed membership engagement officer at the SWA and joins from Tennent’s Lager owner C&C Group, where she worked on customer marketing plans for the company’s premium brands portfolio.
Colin Smith, SWA chief executive, said: “This is a key role for us and confirmation of our commitment to our members and the wider wholesale sector to work in partnership with them to grow their business in a challenging and ever-changing marketplace.
“Lisa’s extensive experience in customer-facing roles makes her ideally placed to engage with members and explain the many benefits of SWA membership to both wholesalers and suppliers.”
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Commenting on her appointment, Lisa said: “I am excited to bring my enthusiasm for wholesale to serve the members of SWA where I believe our shared commitment to champion excellence in innovation, sustainability and training across the Scottish wholesale sector will see our members and organisation go from strength to strength.
“My background in bar and restaurant management in Scotland and south of the Border with both national businesses and independent operators means I am particularly well placed to working with drinks and foodservice suppliers to help them take advantage of the opportunity to grow their brands through partnerships with SWA members.
