Sugro has been announced as the No. 1 buying group in the 2026 Advantage Group survey, which marks the third year out of the last four with the group securing the top spot.
The 2026 report highlights execution and partnership as Sugro’s standout competitive advantages. Furthermore, Sugro ranks #1 for Partnership, reinforcing its reputation as the most collaborative buying group in the sector, based on the results of the report.
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Sugro also leads the industry in the competencies most correlated with commercial success, ranking #1 in: Collaborative Business Planning, Strategy Communication, Agility, Ease of Doing Business and Delivering Commitments.

Sugro UK managing director, Emma Senior, commented: “We are very proud to be voted No. 1 Buying Group. This achievement reflects the unique partnerships we have with our suppliers and members, as well as the tireless work of our team at Head Office. I am incredibly grateful to have such a fantastic team here in Newcastle-under-Lyme, supported by a dedicated Board of Directors, all striving for the same outcome.”




