Sugro members head to Argentina for convention

Sugro recently hosted its 2022 convention for members and suppliers in Argentina, with more than 60 delegates taking part in the network event.

Head of trading and marketing, Yulia Petitt commented: “Sugro has had 16 consecutive years of growth and continue with its strong performance in 2022 with the year-to-date growth of 32% on the same period in 2021.

Read more: Neil Turton to leave Sugro

With some excellent business opportunities being discussed between members and suppliers during the convention trip, there is no doubt that the group will continue with its remarkable performance this year. As always, the convention trip was delivered with very high standards and some fantastic feedback from our members and suppliers. It was great to see how the event once again brought the Sugro ‘Family’ together, this time in the incredible setting of Argentina,” she explained.

Alex McMillan, national account manager at Suntory Beverages & Food GB & I added: “A truly unique experience shared with Sugro’s incredible members, and suppliers. The nicely balanced mix of business and pleasure gave us a fantastic opportunity to present, engage and network with everyone on both a personal and business level in the most incredible settings. There is a lot of time and effort taken by Sugro and PG Events to make these conventions successful, and the phrase ‘family feel’ is often used by Sugro to describe the Group, which resonates even more once you experience a Sugro convention – absolutely spectacular!”.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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