Walsall-based retailer Amrit Singh has entered the wholesale market after he agreed a deal to distribute exclusive US NPD from an online ordering platform.
Singh, who owns the store H & Jodies in the Midlands, will be working directly with suppliers form across the pond to stock up to 20 lines such as Jolly Rancher hard candy and Nitro Pepsi draft cola at his warehouse attached to the back of his store.
Read more: Looking at the wholesale needs of a London retailer
He confirmed in an interview that he will be using a variety of logistic partners to carry out delivery across the country and has already taken orders from 90 retailers.
